ASIN TARGETING CAMPAIGNS can prove to be one of the Cheapest Profitable Sales Channels.
A Case Study here. We Started Working on PPC Campaigns for a Brand at End of January, to Grow their SALES & PROFITABILITY….
After performing Advance Keywords Research, We came to know that the Product has a much Lower Number of Relevant Keywords
So, We created 15 ASIN Targeting Campaigns initially…
Upon Targeting them, We got AMAZING RESULTS
✅Monthly PPC Orders = Increased 4X-5X (From 130 to 485)
✅ Monthly Net Profit ($)= Increased 3x (From $3k to $9k)
✅ Monthly Organic Orders = Increased 2x (From 350 to 700)
✅ Monthly Revenue = Increased from $7k to $19k
✅ Last 30 Days ACOS = 16.31 %
✅ TACOS =8%
We Created 16 ASIN Targeting Campaigns having around 70-75 Targeted ASINs in Total …With an average of 5 ASINs in Each Campaign.
Here we targeted Inferior ASINs as Compared to Our ASIN, where we could Expect a Good Conversion Rate. The targeted ASINs should be Inferior in any of the Following Ways to get the Good Conversion.
✅ Lower Number of Rev**
✅ Poor Rati**
✅ Higher Price or Lesser Value
✅ Poor Images Quality or Lesser Number of Images
✅ Poor Listings Quality
NEVER UNDER-ESTIMATE THE POWER OF ASIN Targeting Campaigns
#PPC #amazonppc #amazonadvertising