𝐀𝐦𝐚𝐳𝐨𝐧 𝐄𝐫𝐫𝐨𝐫 𝐂𝐨𝐝𝐞 𝟓𝟒𝟔𝟏:
Error code 5461 appears when sellers attempt to enter a new listing or update an existing listing for a product that is part of a brand in the Amazon Brand Registry.
Error 5461 notifies sellers who are not brand owners or brand qualified that they are not eligible to create a product listing.
Sellers usually encounter the error 5461 because they are trying to add a product or a product variation to the Amazon catalog that is already listed by a brand owner or brand qualifier seller.
𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐥𝐢𝐬𝐭 𝐚𝐧 𝐢𝐭𝐞𝐦 𝐚𝐟𝐭𝐞𝐫 𝐫𝐞𝐜𝐞𝐢𝐯𝐢𝐧𝐠 𝐞𝐫𝐫𝐨𝐫 𝐜𝐨𝐝𝐞 𝟓𝟒𝟔𝟏?
Select inventory from the Main Menu.
Click Add a product.
Enter the product ID in the search bar, this can be any GTIN like UPC or EAN.
You can also enter a product’s ASIN or another ID paired with descriptive information like the brand or product name.
Your search results will automatically populate on the next screen.
If you find your product, select a condition for the specific item you’re selling – New, Used, or another option.
Click on the Sell this product button.
You will be brought to a new page to enter information about your offers, like your price and quantity.
You will also have the option to enter a seller SKU, which can help you compare your inventory records in other systems.
You can select whether you want to ship the product directly to the customer or have Amazon ship it for you through the FBA program.
After all your offering information is complete.
Click Save and Finish to match your offer to the current listing.
Once submitted your offer should appear on the product detail page within 15 minutes.
If you search for a product after receiving error 5461 and can't locate it in the Amazon catalog that could mean that it belongs to a brand enrolled in Amazon Brand Registry but is not yet listed by the brand owner or a brand qualified supplier.
In this scenario, you may apply to sell items for the brand.
𝐏𝐚𝐫𝐭𝐬 𝐨𝐟 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧:
Product images to create a new ASIN and product detail page.
This is the only time a non-brand owner or non-brand-qualified seller can apply to create a new listing for a brand enrolled in Amazon Brand Registry.
Click the link in the 5461 error message.
This will bring you a selling application for the catalog Authorization form
The brand you are trying to sell will be pre-selected
Begin completing the form by indicating whether you are officially affiliated with the brand.
Then provide product information, including the product ID, if available; the product title and name which will include any variation information for color, size, or other attributes; the manufacturer, a product description; and the product selling category or type.
You need to show that the specific item you are selling is an authentic product of the brand.
The more product information you provide, the faster your request can be reviewed.
After entering your product information, upload images of the specific item you are selling along with its packaging.
Review the list of image requirements and check the box next to each one to verify your image compliance.
Images must include; the front and back of the product or packaging, the barcode on the product or packaging, as well as product ID, if applicable; and the brand name on the product or packaging
Please note that images must also show the product both packaged and unpacked.
After confirming that your images meet these requirements, drag and drop your files or browse and select them.
You can also add comments below to help Amazon evaluate your application.
𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝:
If you indicate that you are affiliated with the brand, you will also be required to provide at least one letter from the brand, authorizing you to create new listings for their products.
Review the list of document requirements and check the box next to each one to verify your letter’s compliance.
Your letter must be dated within 180 days, including the name and address of the brand.
After confirming that your letter meets these requirements, drag and drop your file or browse and select it.
You can also add comments below to help us evaluate your application.
Before submitting your application, provide contact information so Amazon can respond to any questions, enter an email address and consider adding a phone number.
Once you have provided your contact information, press the Submit button.
You will receive confirmation that we are reviewing your application within 24 hours.
In most cases, the review will be completed within three business days.
𝐇𝐨𝐰 𝐭𝐨 𝐦𝐨𝐧𝐢𝐭𝐨𝐫?
You can monitor the status of your application on your selling application page.
To navigate to the page, choose a catalog from the main menu in Seller Central, then click View Selling Applications.
In most cases, matching the item or applying to sell the brand will resolve error 5461.