Should you run auto campaign at the start of Amazon Launch?
Well if you'll inquire from me , i might probably say just don't, because once you launch your product it doesn't have any conversion history or relevance, so if you run auto at the beginning of the launch, you'll likely bleed tons on auto campaigns and therefore the targeting are going to be irrelevant and too broad since Amazon algorithm doesn't know a thing about your product, so you would like to coach the algorithm.
Training algorithm means, signaling amazon about the keywords which are highly relevant to our product in order that the amazon algorithm will know what our product is about and it'll build relevance.
When we start with manual campaigns targeting highly relevant keywords, we send signals to amazon that these are the keywords on which we might wish to rank on, and are highly relevant for our product. Avoid PPC mistakes.
Once we start getting sales amazon algorithm will start to make relevance for the merchandise , and can learn that the keywords you targeted are relevant therefore will start to rank you against those keywords.
After training the algorithm, once you launch auto campaigns, you'll observe that the targeting are going to be more relevant and efficient as compared to the auto campaigns launch at the start with no relevance.
I always start with a manual to coach the algorithm first about the relevance then after fortnight I launch auto campaigns, and that i have observed that auto performs way better in terms of relevant targeting.
Recently I got access to the client's account he was running only auto campaigns and therefore the targeting done by auto was fairly too broad, even close match wasn't able to target highly relevant terms and was bleeding a lot.
I started with manual campaigns then after a short time launched auto and thus the result I'm seeing is fairly good, highly relevant targeting by auto campaigns and converting way better than the client's auto campaigns.
**🤞Few more tips:**
If you want to save spend on PPC, research out one-word negative phrases that you don't want your ads to show up on and train algo as well, and do this before you even found out your PPC campaigns.
Working on optimization regularly, hopefully,, ACoS will gradually Reduce.